Company
Background
George at ASDA was founded in 1990 by George Davies. From 5 stores in 1990, there are now over 250 stores within the UK which stock the George at ASDA range.
Going Global
George has taken the steps to becoming a global brand with ranges now being sold in six different countries - UK, Canada, Mexico, Argentina, Japan and the US.
Switch to 30 degrees
George is the first retailer to recommend you wash its clothes at lower temperatures.
Ethical Code
Click here to view our ethical code.


